AOL Cuts Jobs In Sales and More

Internet Firm AOL have announced that they are cutting further jobs in sales and marketing, as well as other departments in their latest move.

Internet mainstays AOL have announced its plans to reduce their workforce further by removing around 2,00 jobs worldwide. Out of the 2000 job losses, over half of them with be in the USA, including 750 at its headquarters based in Virginia.

It's been revealed that these reductions have come from disappointing sales figures from recent advertising campaigns.
AOL, who merged with Time Warner during the dot.com boom at the beginning of the decade, said the changes would allow the company to prioritise investment in key areas.

"This realignment will allow us to increase investment in high-growth areas of the company while scaling back in areas with less growth potential or those that are not core to our business," said chief executive Randy Falco.

The latest job cuts, accounting for 20% of AOL's workforce, come on top of the 5,000 positions in sales jobs, marketing and customer services removed last year.

Last year AOL abandonded its ong-held subscription-based business model in favour of a free service paid for by advertising.
The move meant AOL no longer mailed out its well known "free trial" CD-Roms. It also jettisoned its European Internet access business by selling its UK customer base to Carphone Warehouse.